Even though we have moved to a digital age, the numbers still shout; promotional products work. Consider this startling stat: 53% of people who own a promotional product use it at least once per week. Imagine the impact if your brand name was being used once a week by each one of your customers. 

Keep reading for five reasons to add branded products to your marketing mix.

Promotional Products Are Functional

Think of the most commonly bought promotional products you have seen from other brands, like pens, umbrellas, tote bags, flash drives, lanyards and other simple but useful items. When you give potential customers something that not only reminds them of your brand and the services you offer, but also something functional and helpful, it leaves a stronger impression and will continuously remind them of what you have to offer. 

Promotional Products Convey Value 

When you do business with a brand, you want assurance the brand is trustworthy and deserving of your business. Branded promotional items inherently convey value to potential customers and leads; a brand willing to produce sleek and useful promotional items is more likely to capture the attention of a lead than others who do not put the same effort into their marketing campaigns.  

Promotional Products Are More Effective Business Cards 

Business cards are simple, straightforward tools to rely contact info on the fly. However, a promotional product serves the same function but with an added impact. Customers are more likely to remember your brand if someone hands them a pen, a lanyard, a flash drive, or some other useful item with the brand’s contact information and logo. Promotional products easily spread awareness about your brand in a more memorable way than just a business card.  

You Have Creative Control 

Modern business is incredibly competitive, and marketing experts are always searching for new ways to attract leads and capture sales with clever promotional designs. Have your design team develop an attractive and functional promotional product. You not only have the choice of what types of promotional products you want to develop, but also the look and feel of each product for maximum customization.  

Promotional Products Offer Fantastic ROI 

A 2012 study from BPMA reported that the ROI of promotional products is equivalent to that of television and printed advertisements. The same study reported that about 79% of survey respondents said they would likely do business with a brand within 12 months of receiving a promotional product. 

In fact, many times recipients will thank you for a promotional product. They rarely (if ever) give thanks for advertising to them through TV or radio. This idea that you are not only advertising but also sharing a gift goes a long way to strengthening that relationship with the client.

Promotional products are simple yet versatile, effective, and memorable. Advance Advertising can help you develop a promotional product line that captures your brand image and spreads awareness of your products and services more effectively than many traditional advertising channels 

Are you ready to see what a difference promotional products can make for your business?

Contact Advance Advertising today at (419) 389-1198 today to request your initial consultation and to learn more about the potential value of promotional products for your brand.