Do Promotional Products Still Work
Perhaps you have considered investing in promotional products for your business but wonder if it will produce a worthwhile return on investment (ROI). If you can relate, consider the fact that more than half of people who receive a free consumer product use it at least once a week. Additionally, 60 percent of recipients hold onto the promotional product for more than two years and 85 percent conduct business with the company whose logo or advertising appeared on the promotional product. This is a 30 percent increase over the number of people who interacted with the company prior to receiving a free item.
Even if the above statistics are enough to convince you to hand out promotional products, you still need to go about it the right way if you hope to achieve a high ROI. We provide several tips from the Small Business Administration (SBA) below on best practices for the distribution of promotional products.
Be Sure to Deliver a Useful Product
If a potential customer can’t see an immediate use for your product, it’s going to end up in the trash or he or she will refuse to take it at all. To overcome this obstacle, the SBA recommends giving away useful promotional products that people use often but lose frequently. Some ideas here include:
It’s also important to consider the season when giving away promotional products. Here are some things your company might want to hand out depending on the current weather:
- Beach towels
- Coolie
- Ice scrapers for the car in colder climates
- Picnic totes
- Sunglasses
- Sun visors
- Knit caps or gloves
Yet another consideration when designing promotional products is how well they will keep up with changing times. No matter how hot something seems right now, consider the possibility that technology could make it obsolete in the next year.
Branded Products Make a Lasting Impression on Your Customers
In this digital age, customers quickly forget about email solicitations and offers they see online. Although it may seem simple, providing them with a tangible product they can truly use shows your customers that you care about them. When others see the product and ask about it, you have just established a brand ambassador for very little financial output.
Are you ready to see what a difference promotional products can make for your business?
Contact Advance Advertising today at (419) 389-1198 today to request your initial consultation.